BR Korea is a joint venture established by the SPC Group and Dunkin’ Brands, Inc. in 1985. In the first year, the company launched Baskin Robbins, cultivating the premium ice cream market in Korea. In 1993, BR Korea launched Dunkin’ Donuts, leading the way to dominating the donut segment of the Korean baked goods market. Due to much continuous growth, BR Korea now operates over 1800 Baskin Robbins and Dunkin’ Donuts brand stores. Ice cream is produced in BR Korea’s Eumseung plant with a certified Hazard Analysis Critical Control Points system (HACCP), and coffee beans are roasted in BR Korea’s large-scale roasting center. By offering a more savory and healthful selection of ice creams, donuts, coffee, and other beverages, BR Korea will lead promising changes to the Korea dining-out culture.