Established in 1986, Paris Croissant introduced the European bakery culture to Korea as the No.1 South Korean Bakery. In 1988, Paris Croissant launched Paris Baguette, which grew into a top bakery café franchise brand in Korea. With the expansion into the Chinese market in 2004, the company began going global and now has local subsidiaries in the US, Vietnam, and Singapore. Other F&B brands include Paris Croissant Café (premium bakery café), Pascucci (Italian espresso café), LINA’s and Tamati (sandwich), Passion5 (upscale dessert gallery), L’atelier (café restaurant), and Jamba Juice (smoothie). The company is also rapidly gaining traction in the restaurant industry with brands such as Queens Park (organic), LaGrilla (Italian), The World Vine (wine), Parlour (European casual cuisine)and Vera Napoli.