BRAND STORY
Opened in 2007 to become the world's top bakery, Passion5 is a premium dessert gallery brand based on the idea of putting passion into each and every product through the best ingredients. It serves four product categories, including bakery, patisserie, chocolate, and cafe, and passion is the fifth component that represents its sincerity toward customers. Even the logotype is carefully handwritten, as if by an artisan, expressing the passion of chefs for crafting products by hand.
Opened in 2007 to become the world's top bakery, Passion5 is a premium dessert gallery brand based on the idea of putting passion into each and every product through the best ingredients. It serves four product categories, including bakery, patisserie, chocolate, and cafe, and passion is the fifth component that represents its sincerity toward customers. Even the logotype is carefully handwritten, as if by an artisan, expressing the passion of chefs for crafting products by hand.
