ㆍ A new premium line setting the standard for healthy bread
ㆍ Joint research with the University of Helsinki leads to groundbreaking whole-grain fermentation technology
ㆍ Builds on Korea’s native yeast and Sangmi-jong to introduce third-generation fermentation innovation
ㆍ Achieves soft, moist texture while preserving the nutritional value of Nordic-style bread
ㆍ Launches 13 low-sugar, high-protein products made with spelt (ancient grain)
ㆍ Actress Choi Hwa-jeong featured as the voice of the brand’s advertising campaign
Paris Baguette has launched a new premium brand called “PARAN LABEL,” introducing a new era of healthy bread across its 3,400 stores nationwide.
With growing consumer interest in “healthy pleasure,” which refers to the enjoyment of maintaining wellness, and the rise of the “slow aging” trend, Paris Baguette created this brand to make nutritious bread more enjoyable and accessible.
Under the slogan “A New Standard in Healthy Bread,” PARAN LABEL features hearty breads that are as filling as a meal. The brand combines Paris Baguette’s proprietary fermentation technology with carefully selected ingredients to deliver products that are both satisfying and nutritious. The name “PARAN LABEL” blends “Paran,” the Korean word for blue, which symbolizes health and freshness, with “Label,” a term often associated with premium product lines. Together, they reflect the brand’s identity and its positioning as a high-quality offering.
The products under PARAN LABEL are developed with the motto of achieving the optimal balance between taste and nutrition. Until now, health bread has struggled to grow in the market due to the common perception that it has a rough texture and lacks flavor.
To support this goal, the SPC Food Biotechnology Research Institute, which was established by SPC Group Chairman Hur Young-in to advance core technologies and foundational ingredient research, has been conducting joint research since 2020 with the University of Helsinki. The collaboration focuses on developing a Korean-style Nordic health bread by leveraging the nutritional benefits of Northern European bread, which is known for using whole grains such as rye and oats. These grains are rich in dietary fiber, vitamins, minerals, and antioxidants, offering significant health advantages.
After more than four years of research and development, SPC Group successfully developed two proprietary whole-grain sourdough starters: “SPC x Helsinki Sourdough” and “Multigrain Sourdough.” These mark the company’s third-generation fermentation technologies, following its earlier innovations, which include the first commercialized native Korean baking yeast introduced in 2016, and Sangmi-jong, a mixed fermentation starter that combines patented native yeast and lactic acid bacteria, launched in 2019. This next-generation technology improves the coarse texture typically associated with whole-grain breads and allows the bread to remain soft and moist for longer periods after baking.
The “SPC x Helsinki Sourdough,” formulated with rye as the main ingredient, incorporates SPC’s patented strains, which consist of one type of yeast and four types of lactic acid bacteria, and is optimized for whole grain fermentation. The “Multigrain Sourdough” uses seven different grains and seeds, including whole wheat, rye, oats, and flaxseed. It is processed using a unique fermentation method and high-temperature, high-pressure technology that preserves the integrity of the grains throughout the baking process.
PARAN LABEL features a total of 13 premium bakery products, including four Nordic-style breads made using these innovative sourdough starters. The lineup emphasizes enhanced nutritional value with high-protein, low-sugar, and high-dietary-fiber formulations. Spelt, an ancient grain rich in protein and fiber, is also used across the range, aligning with growing consumer interest in functional and wholesome ingredients.
A Paris Baguette representative stated, “PARAN LABEL is the result of 80 years of accumulated baking expertise and continuous R&D investment, created to fulfill our customers’ desire to enjoy bread that is both healthy and delicious. Through this new brand, we aim to redefine the standard for healthy bread and usher in an era where bread can be enjoyed as effortlessly and satisfyingly as a daily meal.”
PARAN LABEL’s signature Nordic-style bakery lineup features four key products. The Chewy Rustic is a bread that undergoes slow fermentation at low temperatures and is baked in a traditional stone oven, resulting in a savory and chewy texture. The Multigrain Rye Bread is filled with whole grains such as sunflower seeds, black sesame, and white sesame, offering a healthy yet soft texture. The Whole Grain Campagne contains whole wheat, barley, and rye, delivering a chewy and tender bite with enhanced nutritional benefits. The Cranberry Rye Campagne combines tart cranberries with hearty whole grains for a soft and well-balanced texture.
The lineup also includes four sandwich varieties. The Chicken & Egg Whole Grain Sandwich features wholesome bread made with whole wheat, barley, rye, and oats, filled with Caesar-seasoned chicken and mildly flavored egg. The Basil Ricotta Rye Sandwich combines soft rye bread, which is packed with sunflower seeds, black sesame, and white sesame, along with creamy ricotta cheese, basil sauce, and fresh arugula. The Tuna Rye Sandwich pairs a hearty portion of tuna with crisp vegetables on healthy rye bread. Lastly, the Vegetable Salad Roll is made with a soft morning roll filled with crunchy cabbage salad and a generous chicken-and-vegetable topping.
Paris Baguette has selected television personality Choi Hwa-jeong, widely loved for her upbeat energy and healthy lifestyle image, as the voice of its PARAN LABEL advertising campaign. Beginning on the 27th, the campaign video featuring Choi’s lively and engaging narration will be released across multiple platforms, including TV, radio, digital media, YouTube, and Instagram, to promote a new culture of healthy bread.