ㆍ Recognized across three categories at the iF Design Awards, one of the world’s top three design competitions
ㆍ Honored for branding and communication design, including its traditional yakgwa packaging
ㆍ Strengthens customer-centric design strategy as part of design-driven management
Samlip has won three accolades in the Communication category at the iF Design Awards (International Forum Design Awards).
Established in 1954 in Hannover, Germany, the iF Design Awards are widely regarded as one of the top three global design awards, alongside Germany’s Red Dot Design Award and the United States’ IDEA. This year, over 11,000 entries from 66 countries competed across nine disciplines and 82 categories, judged by a panel of 131 international design experts.
Among Samlip’s submissions, “Project:H” and “Samlip Yakgwa” were selected in the Branding category. “Project:H” is a low-sugar bakery brand that reflects its philosophy of promoting a healthy lifestyle and sustainability through simple design and materials. The use of a color labeling system helped establish a well-organized brand identity. “Samlip Yakgwa,” a rebranded version of yakgwa, a traditional Korean honey cookie, was redesigned as a K-dessert. The packaging features rounded shapes and honey-like textures illustrated to create a unique and original atmosphere.
In the Typography category, the “Creamy White” font was selected. Developed to commemorate the 60th anniversary of Samlip’s original cream bread, the font incorporates playful elements and a modern sensibility. Inspired by the softness of whipped cream, the characters are shaped with smooth curves and extended base strokes, creating a rhythmic visual flow.
A Samlip representative commented, “We are honored to receive recognition at such a prestigious global design competition. This achievement is a testament to our commitment to customer-friendly design and our broader efforts to establish a design-driven management system. We will continue to develop creative designs that resonate closely with our customers.”